Data is an asset that needs to be utilized, not just stored. Although IT systems do address the need for reports and analysis, most business logic are hard-coded and are not updated in response to the changing business environment.
Despite big IT projects being deployed, ERPs and CRMs, 90% of decisions in the corporate world are taken using spreadsheets. Managers and C-level executives spend up to 40% of their time crunching numbers on spreadsheets to get the information they need.
Simply put, IT systems are not built to respond to everyone’s specific needs so users turn to spreadsheets for handling exceptions and creating custom reports.
There is a need to be able to update our business logic as fast as possible with data as fresh as possible.